This material may not be published, broadcast, rewritten, or redistributed. Flavored malt beverages sales grew 5.5% in 2021 to more than $3.1 billion, according to data from IRI, a Chicago-based market research firm. Still, partnering with an established brand in a beverage category that’s still growing (albeit not as quickly) could help Boston Beer. However, the company admitted in last week’s earnings that growth in the hard seltzer category “fell well short of our and the industry’s expectations” and dampened the company’s overall performance. Meet the new Limited Edition Hard Mtn Dew Baja Blast Variety Pack. Default green Dew is guaranteed a roster spot no matter what black cherry is very in. Drizly / Beer Brands / Mountain Dew Hard Seltzer Mountain Dew Hard Seltzer (1 results) Sort by: Featured. Last month, Boston Beer, which also produces Truly Hard Seltzer, said the boozy seltzer fad was starting to fade and that. It’s expected to come in three flavors regular Mtn Dew. The 100-calorie spiked seltzer is 5% alcohol by volume and will be “marketed to adults of legal age and merchandized consistently with other alcohol beverages.”Įager fans of legal drinking age that can’t wait for it to expand to their state can enter a contest to win a trip to Nashville, Tennessee, the birthplace of the soft drink, where they can try the spiked seltzer.īoston Beer also makes Truly Hard Seltzer, which was once a bright spot for the company. Regular (green) Baja Blast Watermelon Black Cherry Sure, that’s a decent enough cross-section of flavors. Then get it delivered in under 60 minutes. HARD MTN DEW will hit shelves in early 2022. According to a press release, Hard Mtn Dew is a flavored malt beverage that boasts an Alcohol by Volume (ABV) of 5 percent.
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